Our actions and attitudes towards clothing are crucial to mitigate the impact of our own consumption. Although it will not be enough. The industry and the people in it need to fundamentally change their perspective from a profit and growth driven focus to a circular and sufficient model that doesn't rely on consumption but strives for wellbeing and sustainable fashion. In this section, we attempt to provide thoughts and example of what the fashion industry could look like without fast fashion.
The era of unregulated fashion is ending. New rules will effect all players. A great advocacy work will be needed in coming years.
A lot has to be done to change the industry. Yet, many Irish actors are already working hard to embody that change. Meet some of them here.
To see emerge a new industry, we need tools to rethink it and change our common narrative around clothing and our relationship to it.
These are elements that industry leaders and decision makers need to work on to enable that Change